this is my new mantra with food. I don't want anymore "fake filler" food. I want to taste what food has to offer.

if it is pretty simple to make then that is even better. why do i want to complicate my life?

i don't! thanks for listening.

I have become an ingredient reader, and not just what is in big, bold letters on the front. I look at the ingredients list and buy those products that have in them what I want to put in my body and those that have too many chemicals or "fake" ingredients go right back on the shelf. I'm finding that foods made from real, wholesome ingredients, not to mention organic fruits/veggies, have so much better flavor. I bought an organic orange the other day to use in a recipe. It was smaller than the regular oranges(the non-organic) but it was a very beautiful, bright orange. As soon as I cut it open the smell of the orange was so strong and it was juicy and the taste was unbelievable. I've found that a lot of produce at the store is made to look good on the outside, but you cut it open is is lacking in so many ways.

Jill

Calories aside, as for the marketing of processed food:

Simplicity Becomes a Selling Point
Foodmakers Emphasize Uncomplicated Ingredients

By Jane Black
Washington Post Staff Writer
Tuesday, April 7, 2009; A01

Haagen-Dazs's new line of ice cream, Five, doesn't hide the ingredients in tiny type on the back of the carton. Every one -- milk, cream, sugar, eggs and vanilla bean -- is prominently displayed in bright-orange capital letters. The fact that the brand's regular vanilla bean ice cream also has just five ingredients is beside the point. Food marketers have come to realize that simplicity sells.

****

Last week, Snapple Beverage unveiled a reformulated line of drinks and an eight-figure marketing campaign emphasizing that its iced teas are made from green and black tea and "real" sugar. Frito-Lay is boasting that its potato chips, tortilla chips and even Fritos are each made with just three ingredients. The hope: that consumers will equate fewer ingredients with healthfulness, even when it comes to ice cream and chips.

"It's a convergence of health, food safety, taste and traceability," said Phil Lempert, a food and consumer behavior analyst who calls himself the Supermarket Guru. "People are reading labels more carefully than they were previously. When they pick up a product and it has 30 ingredients and they don't know what half of them are, they are putting it back on the shelves."

More at:
http://www.washingtonpost.com/...009040603703_pf.html

We bought eggs from a vendor at the Suwanee Farmer's Market Saturday morning. She said they had been laid about a week ago. Dena cooked some for dinner Saturday night and they were really good (this from a person who does not like eggs) so we had more for breakfast on Sunday morning.
They really did not even taste like eggs to me.

The Norcross Farmer's Market opens Tuesday night (4-8pm).

So true. The couple of canned products I ate while I was sick this past week were just nasty & didn't taste good. It really highlighted how much better fresh food tastes. I've also noticed that there is some difference in the flavor of organic foods versus conventional ones.