NEW YORK (Reuters) - Health experts on Friday dismissed claims that a new green tea-based drink that claims to burn calories by speeding up the drinker's metabolic rate would help people lose weight.
Beverage giant Coca-Cola Co. unveiled plans on Thursday to start selling Enviga, a sparkling, caffeinated soft drink, claiming that consuming three 12-ounce cans over 24 hours could burn off between 60 to 100 calories.
Coke has developed the drink, which will come in three flavors -- green tea, berry and peach -- in partnership with Swiss food giant Nestle SA.
But Marion Nestle, a nutrition professor at New York University, said the claims were based on a research study that was in experimental stages with no proof this drink would help normal people under normal conditions burn calories.
"The idea that this drink will help people lose weight is just ridiculous," Nestle told Reuters. "It is an example of the lengths to which companies will go to sell products."
When I heard the original news report of this drink, I was amazed that it was a supposedly responsible Fortune 500 company rather than some backwater, out of the trunk, mini-business.
My immediate reaction is, here's another commercial scheme designed to bring in the millions, and the money will be shelled out by people dying for a quick fix...
****************** “The older you get, the tougher it is to lose weight because by then, your body and your fat are really good friends.”
