General Mills Press Release:

General Mills to Reduce Sugar in Cereals
Company to further reduce sugar in cereals advertised to children to “single-digit” levels per serving;
Global Commitment also made by Cereal Partners Worldwide

12/09/2009

General Mills announced today a public commitment to reduce sugar in cereals advertised to children to single-digit grams of sugar per serving. The initiative is in place and progress has been made, the company said, “with further reductions to continue until single-digit levels are reached on all cereals advertised to children.”

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“Our first target was to reduce sugar in cereals advertised to children to 12 grams of sugar or less,” explained Harmening. “Many were already lower, but some were not. So we put in place a plan to reduce sugar levels in a series of steps in those cereals and others, while continuing to deliver great taste. As a result, we have already reduced sugar in many cereals, some by as much as 20 percent, and by spring General Mills cereals advertised to children will all have 11 grams of sugar per serving or less.

“Today, we are strengthening our goal,” Harmening added. “We are committing to reduce sugar in cereals advertised to children under 12 to single-digit grams of sugar per serving.”

More at:
http://www.generalmills.com/co...emID=40372&catID=227