Did anyone else see the article on CNN about "Vanity Sizing"?
Here's a blurb from the piece:
The little number on the tag on a pair of pants that indicates size can mean a lot to a person, and retailers know it.
The probability of people describing themselves as overweight is decreasing, researchers find.
That's why, in recent years, as the American population has become generally more overweight, brands from the luxury names to the mass retail chains have scaled down the size labels on their clothing.
"You may actually be a size 14 and, according to whatever particular store you're in, you come out a size 10," said Natalie Nixon, associate professor of fashion industry management at Philadelphia University. "It's definitely to make the consumer feel good."
Research shows that, when it comes to self-perception, the concept of "overweight" may be relative.
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I wonder if that's why there is such a big discrepency in sizing between different brands? Some are doing vanity sizing and others aren't?
Personally I don't like it. It feels like a trick. I wish women's clothing were more like men's or European sizing where it's based on waist size and in-seam. That would make shopping so much easier.
Out of our beliefs are born deeds; out of our deeds we form habits; out of our habits grows our character; and on our character we build our destiny.
- Henry Hancock
